New Media Marketing

Last night I attended an event where three presenters shared examples of how “New Media” has become a powerful marketing tool. Here are my three favorites. The best video series award goes to the “Will It Blend” videos. Done as a viral marketing campaign, Blendtec, a...

Persuasion and the Presidential Primaries

Although I rarely write about politics, the current Presidential campaigns are giving us some interesting examples of psychological manipulation. For example, this morning’s newspaper’s headline was, “(Obama) says Clinton’s attacks paved way for her big night.” It is believed...

A Fun Innovation Diagnostic

Innovation can be, and should be, fun. Here is a 16 question “diagnostic tool” I published back in 2001 in my first book, 24/7 Innovation. It may help you assess just how innovative your organization is. It is, admittedly, quite tongue in cheek and not a serious diagnostic. But...

Idiots Out-Innovate Intellectuals

Here’s a great quote from Ville Keränen from Finland: “One idiot who walks gets further than five intellectuals who only talk…”
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