John C. McGinley on Memorizing Scripts

John C. McGinley, best known for his role as Dr. Cox on “Scrubs” was interviewed on The Opie and Anthony Show. He was asked how he memorizes a script. He gave three steps: He writes the entire script by hand. This helps cement the words in his head. In the column, he...

How to Deliver a Boring Presentation

Think about the last speech you saw. Think about the structure of the speech. Many speakers use the “tell them what you are going to tell them, tell them, and then tell them what you told them” model. Using this approach, I might say, “To innovate more effectively, you need to...

Writing for Forbes

Starting today I will be writing a regular column on innovation for Forbes.com. As a result, there may be a bit of a slow down on this blog while I write articles for them and the American Express OPEN Forum. But don’t worry. All articles will eventually be posted here too....

Driving Your Differentiator Down

Imagine you are a company that produces products for consumers.  It could be chairs or soft drinks.  You decide that your differentiator is  your marketing…

Driving Your Differentiator Down

Imagine you are a company that produces products for consumers. It could be toothpaste or soft drinks. You decide that your differentiator is your marketing. (Read one of my articles on “Innovate Where You Differentiate“) Given this, you might assume that the...

Stop Being an Order Taker

Imagine that I am holding a glass of water. Here’s a question for you (you know this one)… What is the difference between a pessimist, and optimistic, an efficiency expert, and an innovator? The pessimist sees the glass half empty. The optimist sees the glass half...