My latest book, “Best Practices Are Stupid,” discusses why replicating what someone else is doing is not a bright idea. Just because something works for one company, does not mean it will work for you.
Of course, not all practices are even good. Some are just downright silly.
Even great companies do silly things.
I am astonished every day by what I see.
Companies make their customers jump through hoops. It seems as though companies (and their employees) take great pleasure in making our lives difficult. And sometimes these silly practices cost the business money but they still do them anyway.
Are these companies bad? Of course not. In some cases, these practices have been around for decades and have not caught up with the times (“that’s the way we’ve always done it”). In other cases, the organization’s business model/design make them difficult to do business with (“our internet sales group is not connected with our retail stores”). And of course, in some situations, things that seem silly to the customer are designed to protect the company from catastrophe (“we need to return to the gate because the FAA will fine us if we are on the tarmac for more than 3 hours”).
Today I decided to launch a new website dedicated to gathering and sharing the silly things well-intention (and not-so-well-intentioned) companies do.
Here the concept in a nutshell…
Companies have policies and procedures that they use to run their businesses. Most are logical and serve an important purpose.
But many are just plain silly. They don’t make any sense because they either negatively impact the consumer experience or cost the company money.
IMPORTANT: This is NOT a gripe session. It is not a place for you (or me) to complain. Instead it is a chance to share the silly things that companies do. Yes, we can laugh at them if we want. But my hope is to start raising awareness of these practices so that they can be eradicated…or at least better understood.
Everyone has blind spots. They don’t realize the unintended consequences of their actions. But when you put a spotlight on them, you can take corrective actions. This is a key step in being able to innovate more effectively.
I encourage you to contribute.
Make a difference. Share your story. The best way to do this is to email it to us at: stories (at) sillypractices (dot) com [my spam filter will ask you to verify your identify]. Provide as much or little detail as you want. I will post appropriate emails here for others to see. Let me know if you want your name and contact details included (the default will assume anonymity). In the future, you will have the chance to enter your stories directly.
COMING SOON: Although for now we will post the practices on this blog, in the VERY near future, we will move everything to a new (yet to be developed) website: sillypractices.com. Stay tuned.
P.S. We are playing around with different names for the new website. Which do you like?
- badpractices.net? (the .com is taken)