A couple of nights ago, I gave a presentation to a group of eager individuals who are either launching or advancing their speaking careers. During our 90 minute discussion, I gave dozens of tips and techniques for growing their business.
At the end of the evening, one attendee asked, “What is the MOST important tip?” I thought about this for a minute and replied, “I don’t know.”
Although this answer may seem like a cop out, it is in fact the truth. No one REALLY knows what made them successful. More importantly, they have no idea how others can replicate their success. They may be able to look at a series of events that led to a particular outcome. But most likely the “most important tip” is something completely different than what is seen on the surface.
Last year I attended a “book marketing” conference led by a well known author who has sold millions (and millions) of books. His promise was to provide steps and tools that made him successful so that others can also reap the rewards. Thousands of people have tried his formula over the years and as far as I can tell, none have come even close to his level of success. Those that achieved some level of success did so by riding on the coat-tails of this author, leveraging his name and network.
I am not implying that these experts are misleading or malicious. Not at all. The issue lies in our inability to find the correct correlations between cause and effect. Too many hidden factors play a major role – ones that we might never consider or notice. Most experts use anecdotal evidence to support their conclusions. “It worked for me and a few of my buddies, so it should work for you.” This is faulty reasoning. Maybe the expert’s “10 Steps to Financial Wealth” were not the true causes of their success.
There are many, harder to measure factors that often play a substantial role. Your attitude plays a larger part than you might think. Your Rolodex of contacts can be a huge part of the equation. Being in the right place at the right time has launched many businesses, including Microsoft. Or sometimes plain old dumb luck is the real cause. Fortunately, in the case of luck, people can create their own luck. Studies show that those who are less goal-oriented are luckier than “goalaholics” because they are open to possibilities outside of their narrow goal-focus.
So the next time someone makes a suggestion – or someone tries to sell you their 5 steps to success – be skeptical. Although it may be great advice, it may also be (unintentionally) misinformed counsel. They may not know the REAL cause of their success. Then again, this blog entry is my advice to you – so it too should be taken with a grain of salt.
P.S. Notice this entry is entitled, “Never TRUST an Expert” and not ‘Never LISTEN to an Expert.”