Innovate the Way You Innovate
Quit Thinking Outside the Box—Find a Better Box
Innovation Keynote by Stephen Shapiro
Well-intentioned leaders, in their attempts to boost innovation, are inadvertently destroying it. What if “thinking outside the box” actually kills innovation? What if failure is not a necessary component of innovation? It’s time to innovate the way you innovate.
During this customizable and interactive keynote, you will discover that innovation isn’t just about generating occasional new ideas; it’s about staying consistently one step ahead of the competition. This enlightening experience brings to life the concept in Stephen Shapiro’s latest book, Best Practices Are Stupid.
You will discover why:
- You don’t want to innovate everywhere. Avoid trying to improve every aspect of your business. Instead, “innovate where you differentiate.” Focus your energy where there is the greatest potential impact.
- Asking for ideas is a bad idea. Avoid suggestion boxes or abstract questions. They create a lot of noise and wasted energy. Instead, provide well-framed challenges to increase creative output. “Don’t think outside the box, find a better box.”
- Expertise is the enemy of innovation. Breakthroughs are rarely developed by experts within your industry or area of specialization. Instead, reframe your challenge to find solutions elsewhere.
- The pragmatic approaches shared in “Innovate the Way You Innovate” have increased innovation ROI tenfold or more.