Pitchmen, Pain and Positioning

My new guilty pleasure is watching the Discovery Channel show “Pitchmen.”  On it are two pitchmen, Billy Mays and Anthony Sullivan, who create and star in direct response ads.  These are TV commercials that sell you a product and entice you to call now. Each week,...

The Updated Innovation Bell Curve

In a previous blog entry on the innovation bell curve, I presented a bimodal distribution curve rather than a bell curve.  I did this because I wanted to clearly show the contrast between the existing model and the emerging model.  I also did this because I am “graphically...

Starbucks Fights Back

In my previous blog entry, I discussed the struggles of Starbucks and how the innovation bell curve predicted this. Their early response to increased pressure from McDonald’s and Dunkin’ Donuts was to reduce prices by bundling. Not a good move. The other day they...

B2B Innovation Curve

In my previous article on the “innovation bell curve,” I introduced the new bi-modal innovation curve.  Yesterday I gave a speech for Babson College MBA students.  One of the attendees asked how this bell curve worked for the B2B environment (versus B2C). Great...

The New Innovation Bell Curve

The old model of innovation is dead…and a new model has emerged. For months now, I have been writing about the Innovation Bell Curve.  If you read between the lines, you quickly realize that it is no longer a bell curve but rather more of a bimodal distribution. Therefore I...

Is Your Career Doomed? Mine Might Be.

I spend most of my days thinking about the “innovation bell curve.”  The concept is simple, yet profound. Budget brands will continue to prosper as mid-market consumers move left to save money. Although premium brands may suffer slightly, there will still be strong...

Starbucks and the Bell Curve

It was just announced that Starbucks is now selling a coffee and breakfast for under $4. It’s true.  According to CNN You can get a 12-ounce coffee with a breakfast sandwich or roll or a 12-ounce latte with either oatmeal or a coffee cake. According to CNN, “the move...

Squished Like Grape

In a previous blog entry, I discussed why the middle of the innovation bell curve is a dangerous place.  I even quoted The Karate Kid’s Mr. Miyagi who said, “Walk on road. Walk right side, safe. Walk left side, safe. Walk middle, sooner or later [makes squish gesture]...

Wii and the Bell Curve

Many of my recent posts discuss “Innovation and the Bell Curve.” One quick comment on this idea.  I often say that the left-hand side of the bell curve is about affordability and accessibility.  But sometimes it is just about accessibility – for a premium price....

The Wisdom of Miyagi

In the Karate Kid, Mr. Miyagi once told his student Daniel, “Walk on road. Walk right side, safe. Walk left side, safe. Walk middle, sooner or later [makes squish gesture] get the squish, just like grape.” to listen to Miyagi, press play This fits nicely with my...
12