The brain loves to be correct, so even when you are wrong, you get a “rush” that can increase innovation failure rates…. In a previous article, I wrote about why “wow this is a great idea” can lead to higher failure rates of your innovation efforts. This results in wasted time, money, and effort that […]
Your best source of revenue typically does not involve chasing new customers… Over the years I have tried many methods for growing my business. I’ve hired internet marketing firms to implement outbound marketing programs or improve my Search Engine Optimization (SEO). I’ve worked with public relations (PR) firms who secured me key spots in national […]
We can learn a lot about innovation by studying linguistics… The other day I found some old VHS tapes (for those a bit younger than I am, this was the predecessor to the DVD). On one was a speech I gave to a couple thousand executives about 20 years ago. I talked about a topic […]
The key to convincing people that your innovation is great is to sell them on something other than your innovation… “What’s the best way to sell innovation?” This was a question I was recently asked by a client. He’s an innovation leader in his company and he wanted to sell the concept of innovation internally, […]
Price drives the perception of value, and unfortunately most customers don’t understand value… Do you know what your customers really value? When I first started my business as a professional speaker, I realized that I didn’t have a clue. In order to find out, I did an experiment called PW3 – “Pay What We’re Worth.” […]
There are two types of games. One kills creativity and the other is for kids… Business is serious. Right? But what if we could game playing to enhance our businesses? Games can be a useful tool for enhancing creativity. They make work more fun, they reduce stress, and they get people in action. However, not […]
Is your organization a cult? Most are, and this high level of commonality can hurt your innovation efforts… The recruiting and retention efforts of most organizations are not designed to attract and retain a diverse group of innovation personalities: analytical, methodical, creative, people-oriented. They are designed for one style only–the style that is consistent with […]
I first met Paul Golding 10 years ago in the UK when we were both doing innovation work for a mobile phone company. I always admired Paul’s understanding of technology – not just from a bit and bytes perspective, but from a business perspective. He knows how to extract value from everything he does. We were […]
Being different is not the same as being differentiated… After years of development and $2.4 billion in investment, the Revel Casino opened its doors to the Atlantic City Boardwalk on April 2, 2012. This beautiful hotel is top-notch, sophisticated, and classy. I know. I visited it. To differentiate themselves from other casinos in the area, […]
I am on the road nearly 200 days a year. With over 30 years of travel under my belt, I’ve discovered many simple and free ways to make your travel more enjoyable. Here are my four favorites. I hope you like them as they’ve made my life a lot better. Keeping Window Shades Closed After […]
