Stephen Shapiro's Baggage Claim Story

sometimes the best solutions to your problems are hidden in plain sight

Do you feel frustrated waiting at baggage claim?

Although most of us are not on planes at the moment due to the pandemic, if you recall previous trips, you’ve probably experienced the frustration of dealing with luggage. There’s not enough overhead space for carry-on luggage – and now you pay a premium to have the right bring your bags on. Even worse, if you check your luggage, it seems like you wait forever for your bags to arrive at baggage claim.

Is there a better way? Watch this entertaining video to learn possible solutions – and how this thought process can be used to help you solve any problem you might have. This is one of the many stories featured in my forthcoming book, Invisible Solutions.

Order the Invisible Solutions book today:



Scroll down to learn more about the book and to receive my “Lenses Cheat Sheet.”


P.S. If you like the video, please share it with your friends and colleagues.

Stephen shapiro

Stephen Shapiro, Author, Invisible Solutions

Solve Any Problem Faster, with Less Risk and Lower Cost

Unprecedented access to infinite solutions has led us to realize that having all of the answers is not the answer. From innovation teams to creativity experts to crowdsourcing, we’ve turned from one source to another, spending endless cycles pursuing piecemeal solutions to each challenge we face.

What if your organization had an effective and systematic approach to deal with any problem?

To find better solutions, you need to first ask better questions. The questions you ask determine which solutions you’ll see and which will remain hidden.

This compact yet powerful book contains the formulas to reframe any problem multiple ways, twenty-five lenses help you gain different perspectives. With illustrative examples and guidance, it contains everything you need to start mastering any challenge.

This book will help you…

  • discover why we are hardwired to ask ineffective questions and how to work through those barriers
  • understand the power and importance of well-defined questions
  • reframe any problem multiple ways to help you find the optimal solution
  • move from idea-based innovation to the question-based innovation that drives higher ROI

Apply just one of the lenses and you will quickly discover better solutions. Apply all of them to every problem and you will be able to solve any problem…in business and in life.

Praise for Invisible Solutions

“Stephen Shapiro is an engineer who can communicate in clear, plain language. And in this smart and practical book, he uses his considerable skills to help you fashion fresh solutions to your toughest challenges. By enlisting Shapiro’s 25 lenses, you’ll see your business problems more clearly — and come up with creative answers that will boggle your mind and delight your customers.”
– Daniel H. Pink, author of When, Drive, and To Sell Is Human

Invisible Solutions is an essential read for anyone faced with seemingly intractable business issues or simply looking for non-traditional approaches to traditional problem-solving. Stephen Shapiro’s extensive consulting background serves him well, offering practical insights and approaches that can be immediately applied to any industry. This is an exceptional tool to help uncover solutions that might well otherwise remain unexplored, untapped, and hidden.”
– Adam Burke, Chief Operating Officer, Los Angeles Tourism & Convention Board

“Stephen Shapiro has captured the essence of what I believe – ‘Innovation is not about novelty or ideas – it is about defining and solving important problems.’ And using 25 lenses, he has shown the innovation community how they can solve these important problems using common sense solutions hidden in plain sight!”
– Navin Kunde, Innovation Leader, The Clorox Company

“This book is a gift for leaders and innovation professionals everywhere! With Invisible Solutions, you will stop solving problems that don’t matter and start getting the results you want and need.”
– Jack Elkins, Founder Sidekick Innovation and former Director of Innovation for the NBA’s Orlando Magic

“Sometimes the best solutions are right in front of your nose. This book will help you see solutions that you may have missed.”
– Matthew Von Ertfelda, SVP Food + Beverage, Global Operations, Marriott International

“Finally, an innovation book that can be used by everyone, every day. This is actually more than a book – it is a powerful tool that transforms complex problems into simple (and practical) solutions. If you are looking to take your organization to the next level, the solution is Invisible Solutions!
– Dorie Clark, author of Entrepreneurial You and Reinventing You, and executive education faculty, Duke University Fuqua School of Business

“The first and most important step in any innovation process is shifting your lens to make hidden opportunities visible. Stephen Shapiro gets below the buzzwords to provide us with 25 new and practical innovation lenses to help us identify and commercialize new breakthrough solutions. Invisible Solutions is a must read for any leader working hard to stay relevant in these rapidly changing times.”– Saul Kaplan, Founder and Chief Catalyst, Business Innovation Factory (BIF)