Don’t just look to other companies for inspiration, look in your backyard…
Here in the United States, it’s Memorial Day Weekend. A time when we are outdoors enjoying nature. Maybe this is a great time to find some new innovations.
Expertise is often the enemy of breakthrough thinking. The more you know about your company, industry, customers, and competitors, the harder it is to think differently about it.
So where can you turn to develop new ideas? Looking to other industries is a good start, but sometimes the greatest breakthroughs are derived by studying the world of biology.
As an example, let’s take a look at a concept for a self-generating tire. Two challenges associated with traditional tires are:
- They wear down over time, creating a waste problem.
- They can’t adapt to different driving conditions, such as dry roads, rain, or snow.
Goodyear built a concept that could address these challenges. How did they do it? They borrowed two concepts from biology: