Innovation Insights
by Stephen Shapiro

I’ve noticed something interesting lately. A lot of adults are playing games. No, I don’t mean Parcheesi or tennis. I mean games specifically designed to enhance one’s experience of another activity. And I am convinced

There are 4 books I want to draw your attention to: 1. This weekend I discovered that Goal-Free Living is featured in O’s Guide to Life: The Best of O, the Oprah Magazine. In fact,

  Imagine the following situation. You go to your doctor for a physical examination. You test positive for a spreadable, yet treatable virus-based disease. You discover that the testing is somewhat accurate. If you have

Here’s a useful innovation tip. Designworks, a division of BMW, designs cars and other products such as cell phones, computers, and tractors. Their design process is particularly interesting. Instead of starting with functions and features,

I am speaking in Copenhagen this weekend. On October 5 from 1PM to 4PM I am speaking at an event being organized by Alexander Kjerulf. If you speak Danish, you can learn more and register

Much literature has been written on branding. But what is a brand? Can you define it in just 6 words? No, it is not Nike’s “swoop.” It is not McDonald’s “I’m Lovin’ It” jingle. It

Imagine the following situation. You are single and live in New Jersey just outside of New York City (NYC). Your employer wants you to work in London for a few years. You are excited about

Once again we explore the power of language. This one was given to me by Michael Wiederman, Professor of Psychology at Columbia College. Imagine that you serve on the jury of an only-child custody case

Hot off the press! My story, “Confessions of a Goalaholic,” is featured in the new book, Chicken Soup for the Soul: Life Lessons for Loving the Way You Live: 7 Essential Ingredients for Finding Balance

In my article on “build it, try it, fix it,” I mentioned I was using an iterative approach for developing my new website. Today we launched a new version. What are the changes? The unconventional

In two previous blog entries, (#1 and #2), I discussed the psychology behind risk taking. In particular, I explored why people take risks to minimize losses, yet play it safe when it comes to increasing

Twenty years ago, The Boston Globe published an article on how traditional forms of motivation diminish creativity. For the most part, this is consistent with the goal-free philosophy. Organizational goals are extrinsic forms of motivation

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