Stephen’s Innovation Books

Tools for Your Innovation Journey

Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition

#1 International Best Seller and Selected as Best Innovation and Creativity Book of 2011

Well-intentioned leaders, in their attempts to boost innovation, are inadvertently destroying it

What if almost everything you know about creating a culture of innovation is wrong? What if the way you are measuring innovation is choking it? What if your market research is asking all of the wrong questions?

It’s time to innovate the way you innovate.

Innovation isn’t just about generating occasional new ideas; it’s about staying consistently one step ahead of the competition.

Best Practices Are Stupid offers forty counterintuitive yet proven strategies for boosting innovation and making it a repeatable, sustainable, and profitable process at the heart of your company’s culture. They include:

  • Hire people you don’t like: Bring in the right mix of people to unleash your team’s full potential.
  • Asking for ideas is a bad idea: Define challenges more clearly. If you ask better questions, you will get better answers.
  • Don’t think outside the box; find a better box: Instead of giving your employees a blank slate, provide them with well-defined parameters that will increase their creative output.
  • Stop glorifying failure:  Looking at innovation as a series of experiments allows you to redefine and minimize failure.

This compact book shows that non-stop innovation is attainable and vital to building a high-performing team, improving the bottom line, and staying ahead of the pack.

Available now! The 2023 edition is now available for the Kindle and paperback. This revised edition includes two new chapters plus commentary on how all forty tips apply today. 

You will know you have the updated version because the cover will include purple accents, not orange.

Contact us if you have any questions, want to order this book in bulk, or want custom printing (e.g., your logo on the cover and a message from an executive on the inside).