Three level of product

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There are two different ways to write a book. Be sure to choose the best one for your style… Writing a book can be intimidating. For some, it may seem like an insurmountable endeavor. But I assure you it is not. Over the years I’ve met hundreds of authors. And one thing I’ve discovered is […]

Each is less than $50 but will make any trip much more comfortable… I travel a lot and comfort on the road is important to me. And with the Holiday Season upon us, many of you may be taking to the friendly skies or sleeping on someone else’s bed. In a previous article I shared […]

Writing and publishing a book can be easy when you know how… What if you could conceive a book, write the book, and have physical copies in your hand in just two weeks? And what if it cost you nothing (other than the cost of the books)? I did this for my first self-published book […]

The traditional approach to brainstorming is wildly ineffective. Fortunately there is a better way… Brainstorming sessions are often the lifeblood of many corporate innovation efforts. But do they work? Not the way they are typically conducted. Here are five reasons they are typically ineffective, along with some possible solutions: 1. Poorly defined challenge Most brainstorming sessions […]

Instead of always shifting direction, sometimes the best strategy is to go deeper…. Given I have dedicated my business life to innovation, people (rightly) assume I will be innovating my business. The question I am often asked is, “What are you doing to pivot your business?” This question implies that I am changing direction. But […]

Technology is important to all businesses, but the human element can not be ignored… We all want the latest and greatest technology for our businesses. But there is one important factor that needs to be addressed, as is evidenced by a recent experience of mine. After a long trip, I arrived at a hotel ready […]

As the prevalence of a problem decreases, we may find problems that don’t exist… Does it sometimes feel that no matter how hard you work on solving your business problems, you never seem to make enough progress? Does it seem like you are on a treadmill going nowhere? If so, you are not alone. In […]

Your best source of revenue typically does not involve chasing new customers… Over the years I have tried many methods for growing my business. I’ve hired internet marketing firms to implement outbound marketing programs or improve my Search Engine Optimization (SEO). I’ve worked with public relations (PR) firms who secured me key spots in national […]

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