NEW BOOK: Pivotal: Creating Stability in an Uncertain World Coming June 18, 2024

407-476-5373 |

Innovation Insights
by Stephen Shapiro

FAST Innovation Trademark thumb

FAST Innovation® Trademark Approved

After 16 months of waiting, the USPTO has finally approved my FAST Innovation® trademark.

FAST Innovation is more than a buzzword. It stands for the four key steps of the innovation process I have been using for over a decade:

F = FOCUS: Innovate where you differentiate. Focus on the parts of the business that have the greatest impact. This is the topic of my book that will be released in 2024.

A = ASK: Ask better questions as a means to finding better solutions. This is the topic of my Invisible Solutions® book.

S = SHIFT: Shift your focus away from your area of expertise to find breakthrough solutions. This requires collaboration, and my Personality Poker® system can help with this.

T = TEST: Don’t glorify failure. Instead, embrace effective experimentation as a means of reducing risk. Best Practices Are Stupid – my soon-to-be-rereleased book – addresses this topic and more.

These four steps help you accelerate the way you innovate.

I look forward to sharing more about the new FAST Innovation programs we are launching in the near future.