After 16 months of waiting, the USPTO has finally approved my FAST Innovation® trademark.
FAST Innovation is more than a buzzword. It stands for the four key steps of the innovation process I have been using for over a decade:
F = FOCUS: Innovate where you differentiate. Focus on the parts of the business that have the greatest impact. This is the topic of my book that will be released in 2024.
A = ASK: Ask better questions as a means to finding better solutions. This is the topic of my Invisible Solutions® book.
S = SHIFT: Shift your focus away from your area of expertise to find breakthrough solutions. This requires collaboration, and my Personality Poker® system can help with this.
T = TEST: Don’t glorify failure. Instead, embrace effective experimentation as a means of reducing risk. Best Practices Are Stupid – my soon-to-be-rereleased book – addresses this topic and more.
These four steps help you accelerate the way you innovate.
I look forward to sharing more about the new FAST Innovation programs we are launching in the near future.