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Innovation Insights by Stephen Shapiro

Here are two commercials for Kit Kat (a chocolate bar) that ran a few years ago in England. The first is the story about the life of a salmon. The second is based on the fisherman story I posted last year.

Click here to enjoy the salmon Kit Kat video (For those of you who do not speak British English, “knackerd” mean tired/exhausted)

Click here to enjoy the fisherman Kit Kat video (Clearly they are poking a little fun at Americans too)

NOTE: These videos require Quicktime to play. You can download a free copy here

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