Innovate the Way You Innovate

Uncovering Innovative Solutions to Difficult Problems

Innovation Keynote by Stephen Shapiro

Well-intentioned leaders, in their attempts to boost innovation, are inadvertently destroying it. What if “thinking outside the box” actually kills innovation? What if failure is not a necessary component of innovation? It’s time to innovate the way you innovate.

During this customizable and interactive keynote, you will discover that innovation isn’t just about generating occasional new ideas; it’s about staying consistently one step ahead of the competition. This enlightening experience brings to life the concept in Stephen Shapiro’s books, Invisible Solutions and Best Practices Are Stupid.

You will discover why:

You don’t want to innovate everywhere. Avoid trying to improve every aspect of your business. Instead, “innovate where you differentiate.” Focus your energy where there is the greatest potential impact.
Asking for ideas is a bad idea. Avoid suggestion boxes or abstract questions. They create a lot of noise and wasted energy. Instead, provide well-framed challenges to increase creative output. “Don’t think outside the box, find a better box.”
Expertise is the enemy of innovation. Breakthroughs are rarely developed by experts within your industry or area of specialization. Instead, reframe your challenge to find solutions elsewhere.
The pragmatic approaches shared in “Innovate the Way You Innovate” have increased innovation ROI tenfold or more.