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Innovation Insights
by Stephen Shapiro


The Innovation Minute #17: Einstein’s Perspective

Today we explore a page from Einstein and his perspectives on asking questions. The key is to avoid focusing on solutions and instead focus on the problem.

We are in the “Ask” portion of the FAST Innovation Model (Focus, Ask, Shift, Test)

Be sure to watch the previous videos!


At this point in the innovation minute, we’ve been talking about asking better questions.

I want to turn to a quote from Albert Einstein, at least it’s a tribute to Albert Einstein. He reputedly said, “If I had an hour to save the world, I would spend 59 minutes defining the problem, one minute finding solution.” Fifty nine minutes defining the problem, one minute finding solutions.

The reality is in most organizations, I find that people are running around spending 60 minutes solving the problem that don’t matter.

So if you ask better questions, if you ask better questions, you will get better solutions. Because better questions are those questions that help you differentiate coming back to the focus part of our FAST model.

They help you differentiate. You can reframe them multiple times. So, when we ask different questions, we will always get different solutions and usually more valuable solutions.