We continue with the “Shift” part of the FAST Innovation Model (Focus, Ask, Shift, Test).
In today’s video I share why expertise is the enemy of innovation. Yes, it really is!
In the last video, I talked about toothpaste solution coming from a laundry detergent solution. We talked about, how do you ask who else has solved a similar problem?
This is a great tool for kick-starting any of your innovation efforts when you are looking for solutions.
Now, the reason why this is important is because I strongly believe that expertise is the enemy of innovation. Expertise is the enemy of innovation. The reason why is, the more you’ve thought about a topic, the harder it is for you to think differently about that topic.
So, if you’re an expert in a function, like HR, finance or sales, it’s going to be hard for you to think differently about that. If you’re an expert in an industry, like hospitality, financial services or manufacturing, it will be difficult for you to think differently about that.
Therefore, because expertise is the enemy of innovation, we need to recognize that connecting the dots to other disciplines is the key, and I’m going to talk about this more in the next video.