SMALL BETS TO WIN BIG AT INNOVATION

The Power of Experimentation Rather than Failure

Innovation Keynote by Stephen Shapiro

We live in challenging times. Inflation. Supply chain disruptions. Pandemics. War. Talent shortages.

Given this level of uncertainty, we need a different approach for innovation. When you can’t predict what will happen next, traditional long-term investment strategies fail.

The key to being nimble during these turbulent times is to focus on placing many small bets – rather than a few large ones.

But what bets do you place? Which bets should you kill? And when should you double down? Answering these questions is the key to success.

During this interactive session, you will discover:

How to place better (more frequent yet smaller) bets
How to determine which bets are not worth further investment (experimentation)
How to avoid failure – and what to do when you do fail
How to create a culture of experimentation – quickly and inexpensively

We also have fun with a simple gambling simulation that demonstrates how we can lower our risk with our bets. The key is getting as many insights about the future, for the lowest possible investment.

This practical session will not only give everyone the tools and mindset for creating small experiments, but also will leave them with specific actions they can take within the next seven days to make progress with their innovation efforts.

The concepts are so simple to implement that companies can create an entire culture around experimentation with little effort, time, or cost.

The “small bets” approach demonstrated during this session are truly a game changer for any organization of any size.