Last January, Scott McKain (author of Create Distinction: What to Do When ”Great” Isn’t Good Enough to Grow Your Business) and I decided to put together a webinar to discuss our points of view on differentiation/distinction. It was a huge success. People loved our back and forth unscripted dialogue. Fortunately we recorded the session. Unfortunately, I kept it in the video vault for the past 20 months, password protected and unwatched.

Scott and I both believe that the content is as relevant today as it was back in January 2014. Therefore we’ve agreed to share this video with everyone. Although our perspectives on differentiation/distinction have evolved in the past two years, the core concepts remain the same. And in my opinion, they are more valuable today than ever.

Therefore, it is a thrill to bring you this 75-minute deep dive on differentiation. We would love to hear your comments, so please write us with any questions/thoughts.

P.S. Be sure to read my Harvard Business Review article on differentiation: “Do You Know What Makes Your Company Distinctive?“