Contrary to popular belief, innovation is not a right-brained creative endeavor. It is a left-brained analytic process. In this 2 minute 36 second video, I provide background on why I believe this to be true.
This is discussed further in my upcoming book, Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems.
P.S. The left-/right-brained concept has been debunked. We all have whole functioning brains. I uses these terms as short-hand to describe the way certain people think.