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Innovation Insights
by Stephen Shapiro

People Don't Want Creativity

People Don’t Want Creativity

People don’t want creativity.

They may say they do, but there is a strong anti-creativity bias in most organizations. And unfortunately this bias happens at an subconscious level.

This video shares some interesting findings from a study by Cornell University (my alma mater) – and the implications.

Note that the video talks about “newness.” In a previous post I shared my most recent Inc article about how there is nothing new. My use of newness in this video does not invalidate my belief that there is nothing that is 100% new, but we’ll save that debate for another time.


Invisible Solutions Videobook Chapter 1 Segment 8 (3:23)