It has been a while since my last podcast episode. I’ve been busy launching a new program and writing a new book. Therefore, to kick off the podcast season, I decided to do an episode just about my next book. The working title is DIVOT.
A divot is a term from golf. It’s when you swing at the ball, if you go too deep, a chunk of grass goes flying, and this is a divot.
And that’s the premise of the next book – how can we go deep and create more customer value?
Rather than changing direction (pivot) it is about deep value creation.
You may remember a podcast episode a while back (#14) where I said, “Don’t Pivot; Divot.” This episode takes this to a whole new level, and talks specifically about the concepts from the book.
I cover a lot of territory during 22 minutes of content:
- Where do we double down on our investments?
- How can we identify our differentiator and use that to prioritize investments?
- How can the divot help create employee engagement and reduce burnout?
- How can we best motivate employees (compensation, community, contribution)?
- How can we provide stability for our employees (vs feeling like employees are working in quicksand)?
- Why divoting is not the about standing still but is about going deeper.
- The 5D of Differentiation (Distinctive, Desirable, Durable, Disruption-Proof, Disseminated)
- Why we want a laser focus on investments rather than diluting and dissipating our energies
…and much more.
I hope you enjoy this episode!
If you have any stories to contribute to the new book, please drop me a line.