Enhance Productivity and Efficiency with Stephen’s Innovation Insights

Innovation Insights by Stephen Shapiro

Christopher Richards, the author of an interesting article, suggests that the secret to creativity is slowing down. He implies that our best ideas emerge when we are in a relaxed state. In the article, Richards said that “Ex-Federal Reserve Chairman Alan Greenspan wrote most of his latest book while soaking in the bathtub.” Could be.

In my book, Goal-Free Living, I discussed ways of being more creative by tapping into something beyond the conscious mind. I wrote:

How do you shift your focus? How can you trust that the path you are on is the right one for you? There is no easy answer, but there are ways to help hear your inner voice. The word Mushin is used extensively in Japan. It means silent mind, empty mind. A mind that is void of thought patterns and mental chatter. The ability to listen to that inner voice is critical on the journey to self-awareness. It is said that Aristotle used to lie in bed with a ball in his hand so that when he would fall asleep the ball would drop and bang a copper plate below. The noise would wake him up, keeping him in a quasi state of sleep and consciousness. This is where he generated his best ideas and insights.

One of the people I interviewed during my travels, Doug Stevenson from Chicago, Illinois, told me of a similar situation he once personally encountered. “One night in college I was agonizing over a paper I was writing about Norman Mailer and Truman Capote. I wanted to describe a new type of writing that was a hybrid of journalism and fiction. I struggled for hours, thinking it through, but could not put anything coherent or interesting on paper. Then, I remember having this flash of insight at 3 a.m. I had been working on it for so long, that my logical left brain went to sleep. That’s when my creative right brain woke up—or at least it started to speak loud enough to be heard. My mind exploded and I wrote the perfect paragraph that summed up the entire paper. From there, the paper was born quickly and effortlessly. Once my rational self left the room, everything came together quickly.”

One “creative free-thinker” I know in England likes to take his team to Stonehenge as a way of relaxing and expanding their mind.

Purposeful Creativity

Although creativity can’t be forced, it must be purposeful. This is comically demonstrated in the IBM Ideating commercial above. Sitting on your butt does not get you new ideas. It is a process.

In the article, Richards describes how during that incubation stage of an idea, slowness is key. He gives a nice example of this “goal-free” approach in action. He said, “Our founder gets a vague idea, a gut feeling or intuition. Once the ‘half-baked’ idea surfaces, she mulls it over. This stage is necessarily purposeless. It’s more about discovery than goal orientation. The idea may even be forgotten, but there are underlying processes going on all the time.”

Richards says this stage is “necessarily purposeless.” I’m not sure I agree with that. Although the purpose is not to give birth to a specific idea, the purpose is incubation. The intention of something creative must be there. If not, the IBM ad was scarily accurate. The best ideas are generated while “meandering with a purpose” – moving in a non-linear, unforced manner, while making forward progress.

Or, as Steve Jobs, CEO of Apple Inc, once said, “Creativity is just having enough dots to connect… connect experiences and synthesize new things. The reason creative people are able to do that is that they’ve had more experiences or have thought more about their experiences than other people.”

I couldn’t have said it better myself.

  1. When we immerse ourselves in things that we want to accomplish without forcing out an answer we can see the most beneficial direction we need to go in. It does take experience and patience, like Steve Jobs said, but when we relax and just listen the ideas will come.

    I think I’m going to try to write my next blog post in the bathtub. Of course I only bring a pad and pencil in with me. I’ll add it on to the laptop after I get out.

  2. I absolutely agree with Stephen’s thoughts. It is in those quiet moments that intense creativity has come to me. When I move fast and usually from task to task, there really isn’t any room for distraction. But when I slow down… magic. Here’s a great example. I had a real ‘aha’ moment that I was to become a financial coach and create my own company to do that. So I wanted to get incorporated but needed a company name and wanted a platform for my coaching. I intentionally brainstormed for weeks- months. I was holding on- tight- to the pressure to get this done. I eventually gave up to move on and trust that it would come to me.

    A month later I needed foot surgery. I at first resisted and then had the surgery, follows by some mild pain meds. Although I tried to keep going with the business, I realized the best thing was to unplug and allow for just “being”.

    Turned out the being was more about letting go and enjoying the creativity that then followed. I wrote it all down and less than a week later, had my next “aha” moment at 2am with the company concept. Domain name was taken, but since I was hungry (with the intonation of Les Brown), I contacted GoDaddy and backordered the website. I got it the next day and http://www.OwnYourMoney.com was born.

    So much greatness happens when we let the truth in ourselves and the universe provide. Kind of deep coming from a money coach, but oh the rivers around us and our money do run deep- very deep. So let’s add back the quiet time to our lives and enjoy the magic!

  3. An example of slowing down to gather new ideas is demonstated by right clicking on this page and clicking on some of the options. For example establishing a shortcut to this article on our desk top.

    I’ve taken course on computer applications and seemed to find that I could learn these things myself if I merely took the time to read and to “click on things.” This article encourages us to take this time.

    Thank you,

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