The traditional approach to brainstorming is wildly ineffective. Fortunately there is a better way… Brainstorming sessions are often the lifeblood of many corporate innovation efforts. But do they work? Not the way they are typically conducted. Here are five reasons they are typically ineffective, along with some possible solutions: 1. Poorly defined challenge Most brainstorming sessions […]
Posts tagged "Brainstorming"
I was recently interviewed for an article on Inc.com. Due to length restrictions, only part of my interview was included in the article. Therefore I am giving you the other half here. But be sure to read the their article first as it sets the stage. I was asked by Inc.com why brainstorming, as usually practiced, is ineffective. […]