Your best source of revenue typically does not involve chasing new customers… Over the years I have tried many methods for growing my business. I’ve hired internet marketing firms to implement outbound marketing programs or improve my Search Engine Optimization (SEO). I’ve worked with public relations (PR) firms who secured me key spots in national […]
To gather real insights, you want stories, not surveys… Many years ago, I gave a 90-minute speech to 400 non-military researchers at the US Air Force. These scientists create planes and weapons for our military. The first 45 minutes of the presentation seemed to go really well. The audience was high energy, laughing when I […]
The other day, I asked my business manager to follow up with a client about an unpaid invoice. She contacted the company’s accounts payable department and was told that the invoice was paid on June 1st, 2012. (italics added for emphasis) OK, I have some pretty talented clients, but I don’t think any have mastered […]
