Sometimes the best way to grow your business is to stop telling customers what to do… No matter what business you’re in, you want leverage. Leverage simply means getting the greatest returns with the least amount of energy. I’ve spent my entire career running service businesses, as either a business consultant or keynote speaker. There […]
Posts tagged "Level of Innovation"
[This article originally appeared on the American Express Open Forum] A large portion of my business is public speaking. And I know many others who make their living the same way. But to be perfectly frank, companies are often wasting their money when they hire a speaker. I say this not because there aren’t many […]
In the first part of this series, I wrote why you should focus on challenges, not ideas. You should read that article before proceeding. [for your convenience, all three articles have been packaged into one pdf file] In this second entry, I will focus on “Process, not Events.” I first shared these three distinctions with […]
According to David Strom, a web/tech expert… “Burger King ran a promotion not too long ago where they asked people to defriend 10 Facebook friends in order to get a coupon for a free burger. They were swamped with thousands of requests, thereby establishing the value of a friend at somewhere around a quarter. That […]
Although much has been written about innovation, there is little agreement on what it is or why it is necessary. Is innovation the same as creativity? Is it synonymous with product development? Or is innovation just radical change? I like to describe innovation through an old, yet relevant, joke. The joke begins with two men […]