The brain loves to be correct, so even when you are wrong, you get a “rush” that can increase innovation failure rates…. In a previous article, I wrote about why “wow this is a great idea” can lead to higher failure rates of your innovation efforts. This results in wasted time, money, and effort that […]
Posts tagged "Neuroscience"
My Monday Morning Movie had me in a hot tub discussing the dorsolateral prefrontal cortex’s (DLPFC) role in creativity. Or more accurately stated – its role in killing it. There is research that also proves that the DLPFC affects a related area: improvisation. Research by Charles J. Limb and Allen R. Braun, says… …We examined […]
You are alive today. You were alive yesterday. You were alive the day before that. This is good news from a survival perspective. Unfortunately it is bad news from an innovation perspective. Your brain is wired to keep you alive. Your brain makes the assumption that because you were alive yesterday, what you did previously is […]