Innovation Insights
by Stephen Shapiro

An Insider’s View on Fiverr and Microwork Outsourcing

As readers of this blog know, I am always interested in exploring different forms of open innovation, collaboration, and outsourcing.  Personally, I have used a number of sites including 99designs.com and elance.com.  I have used these for the development of logos, graphics, websites, and research.  In most cases I would pay several hundred dollars for the work.

An interesting trend has emerged: microwork outsourcing.  This is work that can be completed in a matter of minutes and costs only a few dollars.

My favorite microwork website is fiverr.com.  Here you can hire people to do lots of things for only $5.  I saw that someone offered to write an article for only $5, so I hired her to write an article on innovation.  I was impressed with how she could pull together something of high quality so quickly.

This got me wondering: Can she make a living at $5 a time? How long does it take to complete a $5 job?  And why do it at all?

So I invested another $5 and hired her to write another article.  But instead of writing about innovation, I had her answer five questions about her experience on fiverr.

1. How did you write an article on a topic you don’t know so quickly…and for only $5?
Coming up with methods that businesses can use for innovation and creativity actually is something that I know very well. As an ex-model turned writer/teacher/businesswoman, I try to incorporate as much creativity into my life as possible. None of my income would be possible without a high respect for imagination. As a business owner, I realized quickly that low prices sell large amounts of goods, and it also is a very decent gig for me. Eventually, I will raise my prices, but not yet.

2. Why do you sell your services on Fiverr, when you could probably make more money per gig on sites like eLance?
Actually, I tried eLance, but never quite seemed to get any jobs off it. The minute that I tried Fiverr, I managed to get a gig in the first day. When people actually noticed that my work is decent, the orders poured in.

3. Is there enough money to be made doing micro work? Or do you do this for some pocket money? How many gigs can you possibly do in one day?
I do up to 30 gigs in one day. Microwork can be a decent way to make money, but I think having a part time job is also a smart idea. I like a balance of work.

4. How much time do you spend, on average, for each gig? I was impressed with the article you wrote on innovation.
Depending on how much research I do for the gig, I can spend anywhere from 10 minutes to an hour or so (when I decide to watch TV or eat while working). My typing speed is notoriously speedy, so doing research and actually just compiling my thoughts coherently are the bulk of time spent on each gig.

5. Anything else you I should know about you?
Because of the extreme injustices that have happened to me as an inexperienced model, I have recently taken up advocating for women’s rights, as well as model’s rights. One of my photographers gave me a website which I update with my own blogs about various subjects that I feel are important to women, men, and everyone in that industry. I don’t think that many people realize how corrupt, how sick, and how twisted the world of modeling has become. This is the reason why I warn my students’ parents against getting their children involved in child modeling, and also warn young teenagers who want to follow in my footsteps about the dangers of being a model.

All forms of open innovation, crowdsourcing, outsourcing and microwork are evolving.  They are redefining what “work” means for individuals and is creating new career models.  It provides exciting opportunities for both the buyer and the service provider.

Tomorrow I will post her article on innovation.