One of the most simple, yet most powerful approaches for increasing your creativity potential is to phrase concerns as opportunities.
When brainstorming, inevitably someone will say, “We don’t have enough time to implement this idea,” or “We don’t have enough money.” When you say this, you are stating it as fact. Instead, state this concern as an opportunity. For example, “How might we get more money?” Or, “How might we do this for less money?”
Once you have a new opportunity defined, you can use creativity techniques to find new solutions.