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Innovation Insights
by Stephen Shapiro

Southwest Airlines Magazine Article

Last month (November), Best Practices Are Stupid, was featured in Southwest Airline’s Spirit Magazine.  Now that it is no longer on planes and can’t be found on the internet, I figured it was time to share the article with the readers of this blog.  They did such a nice job, I feel as though their work should live on.  Click the image below to launch the article in a new window. Enjoy!