As mentioned in yesterday’s blog post, I’m going to try an 8-week experiment. Back in 2011, I wrote Best Practices are Stupid (published by Penguin Portfolio). It was selected as the best innovation & creativity book of the year by 800-CEO-READ (now Porchlight).
The book contains 40 strategies for driving innovation.
The experiment is, for the next 8 weeks (5 days a week), I will post a very short summary of each strategy. It will be like reading the cliff notes version of the book – except it will take 2 months to read. I hope you enjoy these. And with that, here is the first strategy:
“Not Survival of the Fittest – Survival of the Adaptable”
When the pace of change outside your organization is greater than the pace of change within, you will be out of business. And as you know, the pace of change outside of your organization is faster than ever.
The only way to survive is to stop treating innovation as a one-time event. Innovation must be a continuous, never ending process and capability. The second you rest on your laurels, you can be certain that someone will catch you for breakfast.
There are three levels of innovation:
Level 1: Innovation as an Event: This is where most companies find themselves – holding workshops, doing brainstorming, or running hackathons.
Level 2: Innovation as a Capability: Here, the organization puts in place structures and processes to define problems/opportunities, generate and evaluate solutions, and develop action plans to implement those solutions.
Level 3: Innovation as a System: The ultimate level involves creating an environment where innovation is embedded in everything you do.
P.S. Please note that these are summaries of each chapter and not the entire text! Also, Best Practices are Stupid is not available for purchase at this time. We acquired the rights back from Penguin and are now determining next steps for the content.