Innovation Insights
by Stephen Shapiro

Goal Free Living High Resolution Cover

Scott Adam (of Dilbert fame) Says Goals are for Losers

Twenty years ago, Wiley published my book “Goal-Free Living.” It was ahead of its time in many ways.

In 2009, Harvard Business Review published the article “Goals Gone Wild,” a warning about the downside of goals in business.

In 2014, Scott Adams, the creator of “Dilbert,” recorded a video where he says, “Goals are for losers.”

To be clear, I’m not against goals. But there are times when goals can negatively impact you, your business, and your life.