Innovation Insights
by Stephen Shapiro

Opposuits don't attract

Opposuits Don’t Attract

As you probably know, I have a fun card game called Personality Poker and a book called You’re Not Playing with a Full Deck.

When I give speeches, I sometimes wear a very cool shirt or sports coat. You can see the coat in this picture.

My sports coat doesn’t just have cool playing cards on the outside. Maybe this makes it a “suit” jacket.

The lining has some very appropriate features.

The lining is purple, which aligns perfectly with my brand.

But more interesting is the brand name: OPPOSUITS.

In Personality Poker, I talk about how “opposites don’t attract.”

But it would be more accurate to say, “opposite suits don’t attract.”

Or better yet, “opposuits don’t attract.”

I wish I had thought of using this brand when I first created Personality Poker in 2005. The clothing line wasn’t formed until 2012. Oh well.

P.S. The image of me has been AI-enhanced to put me in a casino. I thought that would be more fun.