Innovation Insights
by Stephen Shapiro

Why Smart Teams Still Fail (podcast)

Having smart people isn’t enough in today’s hyper-speed market.

In fact, it can be the problem.

I once led a $30M innovation project at Accenture that failed, not because of a lack of talent, but because everyone thought the same way.

No contrast. No tension. No breakthroughs.

That failure led to a simple idea built around a familiar metaphor: a deck of cards.

Four suits. Four thinking styles. Four roles in the innovation process.

Not everyone thinks the same way, and that’s the point.

In my conversation with Andy Kaufman, we explored:

  • Why unanimous agreement is a warning sign
  • How strengths can become liabilities when overused
  • Why the people who drive you crazy may be the ones you need most

If you want stronger collaboration and better results, you need to play with a full deck – and listen to this podcast episode.

Listen to the podcast here.