Innovation Insights
by Stephen Shapiro
How do you create products that sell themselves? That is what I will be speaking about at the National Speakers Association (NSA) national convention in Phoenix, AZ this summer. As a way of promoting that
Yesterday I attended the Online Marketing Summit. The day consisted of 3 parallel conversations on various online marketing topics ranging from blogging, twitter, social media, viral marketing, search engine optimization and web page design. During
People who play Personality Poker tell me that they love its simplicity. But what they find most amazing is how this simple “game” can generate profound insights. During a recent event, one participant commented that
I was recently interviewed via email for a Canadian publication. I was asked 5 questions. Given the journalists deadline, I needed to provide an immediate response. Here are “off the top of my head” answers
My new guilty pleasure is watching the Discovery Channel show “Pitchmen.” On it are two pitchmen, Billy Mays and Anthony Sullivan, who create and star in direct response ads. These are TV commercials that sell
What do jazz and innovation have in common? Quite a bit. Many years ago, in 24/7 Innovation, I wrote.. “Most businesses are run like classical symphonies – long, with elaborate compositions (detailed workflows) that leave
My friend April Callis just published a nice spiral-bound book entitled “Gossip Stoppers: 101 Insights to Stop Gossip.” Although I don’t think it is available yet for purchase, I wanted to share two of the
Last night I attended a book launch party to honor Elizabeth Alexander, the poet who spoke at Obama’s inauguration. After some opening remarks, she read her inaugural poem, “Praise Song for the Day.” After her
According to a recent study by Chuck Frey at innovationtools.com, 47% of companies say that the climate for innovation has “improved slightly or significantly” since the onset of the global recession. In fact, only a
Measuring innovation is very different than measuring innovationS (“s” capitalized for emphasis). Let me explain. In our goal-obsessed society, we want to measure everything that moves. In doing so, we feel as though it gives
In a previous blog entry on the innovation bell curve, I presented a bimodal distribution curve rather than a bell curve. I did this because I wanted to clearly show the contrast between the existing
The President of a $1 billion company once asked me to describe his organization in one word. My response? “Anorexic.” The Vice Presidents who sat around the table nodded in agreement. They assumed that I
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