Recently, during a webinar on speaking and thought leadership, a simple question came up:
What does it take to create long-term success?
Here are five principles that apply to any business, and how one example, Personality Poker®, puts them into action:
1. Focus beats frenzy.
Many businesses fall into the trap of always chasing what’s next—new content, new offerings, new shiny objects. The real leverage comes from focusing on what’s working now.
For example, instead of creating new intellectual property, I’ve decided to focus on Personality Poker and amplify this differentiated, impactful, and beloved game.
2. Strategic subtraction is as powerful as smart execution.
It’s not just about what you choose to do, it’s also about what you intentionally stop doing.
For example, Personality Poker became the central focus by consciously de-emphasizing other offerings, allowing resources and energy to flow toward what delivers the greatest value.
3. Depth creates transformation; breadth just creates noise.
Scaling doesn’t always mean adding more topics. True impact often comes from deepening the value of one idea.
For example, Personality Poker evolved from a keynote into a cultural transformation tool, with technologies, community-building, and a certification program that empowers internal champions.
4. Tangibility drives connection in an intangible world.
As we get more virtual, people hunger for the physical. They want to hold something. Keep something. Feel something.
For example, Personality Poker uses physical playing cards that engage the senses and become a lasting reminder of the experience—long after the event ends.
5. Experiences stick. Presentations fade.
People don’t remember slides; they remember how they felt. Creating shared, interactive experiences can be far more powerful than delivering information.
For example, during a Personality Poker session, participants trade and gift cards, move around the room, and form spontaneous conversations. The result? Deeper connection—with others and with themselves.
If you’re building something of your own, which of these resonates with you most?
Leave a comment. I’d love to hear what you are working on!