Innovation Insights
by Stephen Shapiro

Getting with the Times

OK, it is time to branch out from the blog world…

For the past 2 days, I have been at the 800-CEO-READ event for authors.  Great conversations about books, publishing, marketing, sales, design, story telling, and anything else related to the profession.

One guy, Jose Castillo, talked about social media and how it relates to books.  He drew a chart that depicted media and size.  Books are typically 300 pages (50K – 80K words).  eBooks are often 30 pages 10K words).  Online eZine articles are 800 – 1000 words.  Blog entries are 300 words.  Tweets (via Twitter) are 140 characters or less.  Blogs and tweets are two-way communications while the others are typically one-way.

After listening to him speak, I decided to set up my own twitter account.  And you can now follow me at twitter.com/stephenshapiro.  In the early stages it will be an experiment and I hope you will join me.

You can also join me on my LinkedIn account.

But this is just the start.  Soon we will be launching even more ways for us all to interact.  I look forward to your feedback and suggestions.