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Innovation Insights by Stephen Shapiro

OK, it is time to branch out from the blog world…

For the past 2 days, I have been at the 800-CEO-READ event for authors.  Great conversations about books, publishing, marketing, sales, design, story telling, and anything else related to the profession.

One guy, Jose Castillo, talked about social media and how it relates to books.  He drew a chart that depicted media and size.  Books are typically 300 pages (50K – 80K words).  eBooks are often 30 pages 10K words).  Online eZine articles are 800 – 1000 words.  Blog entries are 300 words.  Tweets (via Twitter) are 140 characters or less.  Blogs and tweets are two-way communications while the others are typically one-way.

After listening to him speak, I decided to set up my own twitter account.  And you can now follow me at twitter.com/stephenshapiro.  In the early stages it will be an experiment and I hope you will join me.

You can also join me on my LinkedIn account.

But this is just the start.  Soon we will be launching even more ways for us all to interact.  I look forward to your feedback and suggestions.

  1. Steve – Well, about time you got on Twitter! Jose makes a good point (and I haven’t met him “in real life” but we’ve been connected on Twitter for about a year) – the two-way communication, and “real short” is quite a winning combination.

    I’d be willing to bet that being connected with people on Twitter will make your keynotes and audience interaction EVEN MORE engaging than they already are.

    I found it really incredible to step off the stage from the Enterprise 2.0 conference keynote this year and instantly recognize people who’d been streaming past my screen on a regular basis. Makes the in-person discussions that much more satisfying.

    Would love to hear what you and your readers/clients find as the Twitter experiment continues.

    BTW – I’m still not quite sure what it means, but I made it on the Top 50 Twittering Analysts list this year. I think that’s a good thing – but it could be that I’m (ahem) Twittering my life away. 😉 But seriously, Twitter is a fantastic research tool (for analysts, speakers, marketers, product managers, etc.) – and with a larger and larger audience using the service, makes it that much easier to do spot research, in some cases, in real-time.

    Dan Keldsen
    Co-founder, Information Architected

  2. Steve – The rise of blogs, podcasts (thanks again for the interview), microblogging (twitter, mostly), and networks like LinkedIn or Facebook are HUGE magnifiers for small and large businesses alike. Seeing the ripples flow out from a single “tweet” (single twitter message) is pretty incredible.

    (Sidenote: It helps that many of the “traditional” analysts are stuck in the old communication metaphors 🙂 My theory is… use ALL available means, leveraging the disruption while still wielding the proven methods.)


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