A number of years ago, in an attempt to get more students to join their humanities program, Indiana University ran an advertising campaign with some great (goal-free type) slogans like:
“Do What You Want When You Graduate or Wait Twenty Years for Your Mid-Life Crisis”
“Insurance for When the Robots Take Over All The Boring Jobs”
“Okay Then, Follow Your Dreams in Your Next Life”
And my favorite – “Yeah, Like Your Parents are So Happy”
Source: “Skeptical Inquirer” magazine, November/December 2006