I love it when companies are able to find solutions to problems in non-traditional places.
I was recently at a conference where someone said that Apple was having difficulty making the clear, colored plastic that adorns the iMac. None of the plastic manufacturers could find a solution that could make the product hard and durable enough.
Where did they look for solutions?
Candy manufacturers. They can make hard and clear delights in a lot of different colors…just like the iMac.
When you are stuck and can’t solve a problem, look somewhere else.