I was recently interviewed by the amazing Ian Altman. When it comes to growing businesses, this guy rocks! His podcast is called “Grow My Revenue Business Cast.”
Here’s the copy from his his site about our episode:
My guest today is speaker, author and innovation expert Stephen Shapiro. Stephen believes all companies need to innovate if they want to remain relevant and competitive in their fields. Innovation, he says, helps differentiate a company and make it “disruption-proof.”
Stephen and I talk today specifically about the mistakes people make when they think of innovation; the primary drivers for innovation; and where companies fall short in their efforts.
“The biggest mistake is confusing creativity with innovation and confusing ideas with problems,” Stephen says. “If you look at most innovation programs they’re really just suggestion boxes…from my perspective, that just doesn’t work.”
As I am sure you can imagine, we had a great time and shared some mutually interesting tidbits.
He has had some amazing guests on his show in the past and I encourage you to look and listen.
