Innovation Insights
by Stephen Shapiro

Isn't the Book a Goal?

In one of the blog entries, some asked “Mr. Goalfree, I want to ask you, IS your intended book publishing not A GOAL?”

This raises a couple of interesting points. First of all, Goal-Free Living does not mean that you do not have ANY goals. It means you are free from the burden that goals have on so many people. So goals are not necessarily bad. It is how you relate to them that is important.

Regardless, for me, the book is truly not a goal. Had it been a goal I would have had a better plan of attack; I would have thought through how I would get the book published as quickly as possible. Instead, I am allowing it to evolve. And in the process, the content is getting richer and I see other potential avenues beyond books. If the book does not get published, there are other paths: a magazine, workbooks, workshops, self-publishing books, a series of mini-books around each secret, an interactive website, or a number of other vehicles. So the book is only one potential path supporting my aspiration (making an huge impact in the world). My interest lies in getting the word out about Goal-Free Living. People often confuse the means with the end. The book is a means, not the end. Goals are about the end game.