Innovation Insights
by Stephen Shapiro

SS Blog New Subtitle for PIVOTAL

New Subtitle for PIVOTAL

As we got one step closer to the publication of my seventh book, we decided at the last minute that we needed a new subtitle.

The old one, “Mastering Depth in an Era of Perpetual Pivoting,” was confusing and too hard to say. Try saying “perpetual pivoting” ten times without spitting on someone!

Over the past several months, I have heard the same message from many clients: How can we increase predictability when everything seems so unpredictable?

My response has been, “You can’t. But you can increase stability.”

And that led to the new subtitle: Creating Stability in an Uncertain World.”

We are targeting May 28th for the book’s release.

I hope you like this!