I was recently interviewed by Simon Hill, the CEO of Wazoku, for The Total Innovation Podcast. We had an engaging conversation about my latest book, PIVOTAL: Creating Stability in an Uncertain World.
Listen to the episode here:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/5-steven-shapiro-innovate-where-you-differentiate/id1753943367?i=1000665121193
- Spotify: https://open.spotify.com/episode/3MWcqNNUhSx98eaHIqDjWH
- Amazon Music: https://music.amazon.com/podcasts/6bd40228-b3fb-42a5-9074-a627f0ad1a56/episodes/a7088b53-618c-4b7f-ae9e-69b1e42cc47a/total-innovation-podcast-5-steven-shapiro-innovate-where-you-differentiate
Here’s what Simon wrote about our conversation…
This podcast explores the key themes of this book, built on Stephen’s experience and expertise. The key themes revolve around the idea that in a world where disruption and innovation are often prioritized, it’s crucial to identify and maintain what should remain stable.
We explore topics and frameworks for this, including:
- Stability vs. Change: continuing the sports theme central to Total Innovation, Steve draws on the metaphor of a basketball pivot, where one foot remains anchored while the other moves. This concept illustrates the importance of having a stable foundation to navigate changes effectively, and suggests, while change is necessary, understanding what should not change is equally vital for success.
- Focus on What’s Essential: The book advises readers to discern genuine opportunities from distractions. By concentrating on core strengths and values, organizations can build a robust foundation that supports sustainable success.
- Innovate Where You Differentiate: emphasizing the importance of focusing innovation efforts on areas that truly set you apart from the competition. Rather than spreading resources across every possible innovation, channel them into areas where you can provide unique value ensures that innovation strengthens your core competencies and differentiates you in the market.
- Becoming Irreplaceable: Another key theme is the importance of becoming indispensable. By focusing on what differentiates you or your organization, you can achieve a level of stability that makes you irreplaceable to your customers.
These themes aim to help leaders and organizations navigate uncertainty by focusing on what provides lasting value, rather than constantly chasing new trends.
I hope you enjoy this podcast interview!