Innovation Insights
by Stephen Shapiro

What’s in a Title?

When I founded my business in 2001, my title was “Innovation Speaker and Author.” Descriptive but boring.

In 2010, I switched to “Innovation Evangelist” (and sometimes “Chief Innovation Evangelist”). It was more interesting, but some event organizers were not crazy about the word “evangelist.”

By 2015, I landed on “Innovation Instigator.” I never loved it, but I stuck with it for a decade.

Today, I am making the change official. Since I am doubling down on Personality Poker, my new title is:

The Ace of Innovation™.

Yes, I have the domains.

And yes, I even had ChatGPT design a logo (just for fun).