Listen to my CODcast
I was recently interviewed for a podcast by Jeff Brainard of “Catch Your Limit Consulting.” His company uses a fish metaphor, hence the “CODcast” name. Clever. In this interview, I discuss the challenges associated with innovation – and tips for success. Enjoy. (interview no longer on website)
LG Electronics Uses Open Innovation
According to a press release I received, “LG Mobile Phones (the fastest growing mobile phone brand in North America) is partnering with crowdSPRING (an online marketplace for creative services) and Autodesk (a leader in 2D and 3D design and engineering software) to hold a new competition to define the future of personal mobile communication.” They […]
How To Build Innovation Networks
According to David Strom, a web/tech expert… “Burger King ran a promotion not too long ago where they asked people to defriend 10 Facebook friends in order to get a coupon for a free burger. They were swamped with thousands of requests, thereby establishing the value of a friend at somewhere around a quarter. That […]
What's Your Twitter Personality Style?
After giving a presentation last week on Personality Poker to a client, one of the other speakers discussed social media and Twitter. The emcee for the event asked me to comment on which personality style uses Twitter. My response was, “All of them. But WHY they Twitter and HOW they Twitter differs.” We designed Personality […]
Getting A Good Seat on a Plane
Being a frequent traveler, I am always looking for creative ways to get the best seat on a plane. Because of the extra leg room, the obvious selections are the exit rows. That is, IF your seat reclines. If there are two exit rows next to each other (e.g., rows 10 and 11), the first […]
Podcast: Creating Innovative Products
How do you create products that sell themselves? That is what I will be speaking about at the National Speakers Association (NSA) national convention in Phoenix, AZ this summer. As a way of promoting that event, I was interviewed by professional MC, Camille Valvo, for the “Voices of Experience.” This audio CD is sent to […]
Online Marketing Wisdom
Yesterday I attended the Online Marketing Summit. The day consisted of 3 parallel conversations on various online marketing topics ranging from blogging, twitter, social media, viral marketing, search engine optimization and web page design. During the event, I was twittering some interesting quotes/statistics (follow me on twitter). What was really cool was that everyone else […]
Simple Not Simplistic
People who play Personality Poker tell me that they love its simplicity. But what they find most amazing is how this simple “game” can generate profound insights. During a recent event, one participant commented that she learned more about herself and her team in 15 minutes than she had in her previous 15 years. In […]
Innovating in Tough Times
I was recently interviewed via email for a Canadian publication. I was asked 5 questions. Given the journalists deadline, I needed to provide an immediate response. Here are “off the top of my head” answers – without editing. 1. What is your own definition of an innovative business? An innovative business is one that continually […]
Pitchmen, Pain and Positioning
My new guilty pleasure is watching the Discovery Channel show “Pitchmen.” On it are two pitchmen, Billy Mays and Anthony Sullivan, who create and star in direct response ads. These are TV commercials that sell you a product and entice you to call now. Each week, inventors pitch their ideas to Billy and Anthony. Two […]