Innovation Insights
by Stephen Shapiro
Today is “Flag Day” in the United States. Since 1960, we have had 50 stars arranged as they appear in the image left. The first flag back in 1777 had 13 stars – one for
I was recently interviewed for a podcast by Jeff Brainard of “Catch Your Limit Consulting.” His company uses a fish metaphor, hence the “CODcast” name. Clever. In this interview, I discuss the challenges associated with
According to a press release I received, “LG Mobile Phones (the fastest growing mobile phone brand in North America) is partnering with crowdSPRING (an online marketplace for creative services) and Autodesk (a leader in 2D
According to David Strom, a web/tech expert… “Burger King ran a promotion not too long ago where they asked people to defriend 10 Facebook friends in order to get a coupon for a free burger.
After giving a presentation last week on Personality Poker to a client, one of the other speakers discussed social media and Twitter. The emcee for the event asked me to comment on which personality style
Being a frequent traveler, I am always looking for creative ways to get the best seat on a plane. Because of the extra leg room, the obvious selections are the exit rows. That is, IF
How do you create products that sell themselves? That is what I will be speaking about at the National Speakers Association (NSA) national convention in Phoenix, AZ this summer. As a way of promoting that
Yesterday I attended the Online Marketing Summit. The day consisted of 3 parallel conversations on various online marketing topics ranging from blogging, twitter, social media, viral marketing, search engine optimization and web page design. During
People who play Personality Poker tell me that they love its simplicity. But what they find most amazing is how this simple “game” can generate profound insights. During a recent event, one participant commented that
I was recently interviewed via email for a Canadian publication. I was asked 5 questions. Given the journalists deadline, I needed to provide an immediate response. Here are “off the top of my head” answers
My new guilty pleasure is watching the Discovery Channel show “Pitchmen.” On it are two pitchmen, Billy Mays and Anthony Sullivan, who create and star in direct response ads. These are TV commercials that sell
What do jazz and innovation have in common? Quite a bit. Many years ago, in 24/7 Innovation, I wrote.. “Most businesses are run like classical symphonies – long, with elaborate compositions (detailed workflows) that leave
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