Your Fragile Reputation
At one time, Paula Deen was the queen of food television. And then her reputation took a massive hit when she made racist remarks. Practically overnight, her entire empire crumbled and her show pulled from television. She recently bought the rights to all of her Food Network episodes and is launching an online television network, […]
Innovative Online Delivery Process
Ordering a product online is often like a black box. You order. If you are lucky, you get an order confirmation with a tracking number. However you typically get very little visibility into the process. A more advanced order method is the one Dominos Pizza uses. You get to see where your pizza is in […]
Don’t Build Your Network, Nurture It
Over the years I have tried many methods for growing my business. I’ve hired internet marketing firms to implement direct marketing programs or improve my Search Engine Optimization (SEO). I’ve worked with PR firms who secured me key spots in national newspapers, magazines, and television. And I’ve paid out large sums of money for online […]
Why Being Different Can Kill Your Business
Being different for the sake of being different is a losing proposition. So how do you stand out from the crowd? Find your true differentiator. In Atlantic City, New Jersey, a tourist destination known for its boardwalk and beach, you’ll find dozens of t-shirt shops, restaurants, massage parlors and palm readers. Each store offers pretty […]
Welcome to Our New Website
On Friday July 11, 2014, we launched this new website. It has been 4 years since the last website refresh. We hope you like it and welcome any comments you may have! Stephen Shapiro
Certified Speaking Professional
It is with great pleasure that I can formally announce that I was recently awarded the Certified Speaking Professional (CSP) designation by the National Speakers Association (NSA). What is does the CSP designation mean? Established in 1980 by the National Speakers Association, CSP is the speaking profession’s international measure of professional platform skill. This designation […]
Meandering With Purpose
The other day I received an email from someone who recently watched a webinar of mine on Goal-Free Living. He wrote: “Your message came to me at the right time, as I’ve recently found myself (painfully) closing a chapter of my life—walking away from a business right as it was becoming successful—to embark on a […]
2 Ways to Change the Outcome of Anything
If you want to see real change in your business, you need to change the process of getting there. Fortunately, it’s a lot easier than you think. You read about it all the time—amazing stories of survival. Regular humans enduring extraordinary conditions to stay alive. This is not a complete surprise if you understand that […]
New Cool Technology Tools
In an earlier post, I wrote about how using SlideShark, AppleTV, a router, and other technologies can allow you to do some very cool things with your presentations. For example, you can present without wires and write directly on the slides. Unfortunately AppleTV can be flakey and using hotel Wifi is always risky. And SlideShark […]
When Sameness is Goodness
Today is my 50th birthday.After reflecting on what has transpired over the last year, I realized that the past 12 months were a lot like the year before that.My income is pretty much the same.I am still giving the same number of speeches on innovation. I’m on the road the same number of days. I haven’t […]