Innovation Insights
by Stephen Shapiro
There are two different ways to write a book. Be sure to choose the best one for your style… Writing a book can be intimidating. For some, it may seem like an insurmountable endeavor. But
Each is less than $50 but will make any trip much more comfortable… I travel a lot and comfort on the road is important to me. And with the Holiday Season upon us, many of
Writing and publishing a book can be easy when you know how… What if you could conceive a book, write the book, and have physical copies in your hand in just two weeks? And what
The traditional approach to brainstorming is wildly ineffective. Fortunately there is a better way… Brainstorming sessions are often the lifeblood of many corporate innovation efforts. But do they work? Not the way they are typically
Instead of always shifting direction, sometimes the best strategy is to go deeper…. Given I have dedicated my business life to innovation, people (rightly) assume I will be innovating my business. The question I am
Technology is important to all businesses, but the human element can not be ignored… We all want the latest and greatest technology for our businesses. But there is one important factor that needs to be
As the prevalence of a problem decreases, we may find problems that don’t exist… Does it sometimes feel that no matter how hard you work on solving your business problems, you never seem to make
I am pleased to announce that my next book, INVISIBLE SOLUTIONS, is NOW available on Amazon.com and wherever you buy books. What’s this book about? Solve Any Problem Faster, with Less Risk and Lower Cost
The brain loves to be correct, so even when you are wrong, you get a “rush” that can increase innovation failure rates…. In a previous article, I wrote about why “wow this is a great
Your best source of revenue typically does not involve chasing new customers… Over the years I have tried many methods for growing my business. I’ve hired internet marketing firms to implement outbound marketing programs or
We can learn a lot about innovation by studying linguistics… The other day I found some old VHS tapes (for those a bit younger than I am, this was the predecessor to the DVD). On
The key to convincing people that your innovation is great is to sell them on something other than your innovation… “What’s the best way to sell innovation?” This was a question I was recently asked
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