Magic and Creativity Transcription

The other day I posted an article about purposeful tangents that included a video interview with magician Armando Lucero.  If you did not read that article, please sure to do so before reading this video transcription. 

Magic and Creativity Video

Although I have dedicated the last 20 years of my life to understanding innovation, I no longer attend innovation conferences, unless I am speaking. Also, I read very few innovation books. Why?

5% of the population; 100% of the conversation

If you watch the news, you might assume you know what is really going on in the world. But what if 5% of the population accounts for 100% of the conversation? From my experience, the vocal few speak loudly and their voices are the only ones we tend to hear. We see this manifest in […]

Different Questions = Different Answers

Last month my girlfriend and I were in Aruba. 5 days of bliss at the Marriott there. We were scheduled to fly home on a Friday. But when we woke up Thursday morning, we realized we were not ready to leave. We loved the island and wanted more! Fortunately we didn’t have plans for the […]

30-Day Innovation Challenge

You hire a speaker. Everyone leaves the event motivated. And then what? One study shows that immediately after a 10-minute presentation, listeners only remembered 50% of the content! A day later that number dropped to 25%, a week later it was 10%, and as the days passed, everyone forgot everything altogether. Of course, some speeches are […]

Stories not Scoring

Last week after giving a speech at a casino hotel in Las Vegas, I sat at the bar and settled in to listen to a band play old music from the Rat Pack. Just as I was getting ready to leave, a guy tapped me on the shoulder and asked, “Are you Steve Shapiro, the […]

Better and Faster Innovation

I recently received a review copy of Jeremy Gutsche’s “Better and Faster.” Jeremy is the CEO of TrendHunter.com and the book reflects the quality of the site. If you are a regular reader of my blog, you will know that I rarely post (if ever) post book reviews. But I liked this one so much, […]

The Soft Drink Printing Machine

I don’t have many vices. But I’ll admit that I do enjoy a Diet Coke from time-to-time. And my latest hedonistic pleasure is Diet Coke blended with orange soda. The cola/orange blend isn’t something I ever “make” on my own. I could buy a bottle of diet coke and a bottle of orange Fanta and mix them together. […]

Innovation Philosophy Transcription

I recently posted my 6-minute animation video that explains my innovation philosophy. If you prefer it in written form, here it is…Enjoy! *** Innovation. You know it is essential for long-term growth. You are clear that it’s the key to beating the competition. And… you avoid it like the plague. Why? There are MANY reasons organizational […]

Innovation Philosophy Video

Many people have asked me to summarize my innovation philosophy. Although I have many articles on the topic, to make it easy, I decided to create a 6-minute animation. This video summarizes the three key mistakes companies make when innovating – and what they can do to address those issues. Following these steps can lead to […]